Beginning March 2020, Mass Communication will no longer pass for a single course of study in Nigeria's tertiary institutions, according to the National Universities Commission (NUC).
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In a chat with journalists in Abuja, Executive Secretary, NUC, Prof. Abubakar Rasheed, said the era of Mass Communication as a course in universities is over, as the commission has responded to meet present demands in the labour market.
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This development follows the presentation of new curricula for communication studies in Nigerian universities by professors and communication practitioners in Nigeria.
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The curricula, which sought the unbundling of mass communication and the creation of seven-degree awarding departments to be domiciled under a School/College of Communication, was formally presented to the Executive Secretary of the NUC in Abuja, on February 5, 2019.
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Providing an update on the curricula, Rasheed, according to Tribune, said Mass Communication has now been unbundled into Journalism and Media Studies, Public Relations, Advertising, Broadcasting, Film and Multi-Media Studies, Development Communication Studies, and Information and Media Studies.
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Rasheed said, “We have almost concluded the unbundling of Mass Communication. At the end of the first quarter (of 2020), Mass Communication will not be existing as a stand-alone degree programme because it is too wide.
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“We are unbundling the programme into seven different programmes: Bachelors Degrees in Public Relations, Marketing Communications, Media studies, Film studies, Cinematography or photography, Strategic Communication, and so many others."
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The NUC's Executive Secretary, however, said that the commission will retain Mass Communication for the universities that are yet to develop the full competencies required in the newly-introduced areas.
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